Better business model: Add free wifi!
Hey you! Yeah, you. The owners of Karate clubs, gymnastic gyms, indoor pools. Yes, the people who own and run the places where you want us to bring our children. The places where you want us to spend our money. I got an idea for You. Wireless. Free WiFi! Tonight I was at Karate with Claire, and there are five networks I can hit from there. They are all locked. At SwimKidsUSA they have a network IN THE BUILDING and NO Access!! Nada. Bummer.
I bet you’d get more business if you had these things set up and turned on. Most businesses have internet now, so add a wireless modem for less than $100.00. Open it to customers (you can password it if you want, and just tell customers the password. Change it monthly if you want.) If I convince one more parent to bring their kid here because they can work while the kid takes classes, I just made you about $100.00 a Month! They do one class at a place like SwimKidsUSA, they’re stupid not to add another for half price, which bumps them to almost $100. This is monthly, guys! Consider it. I know I’d sit there longer and let my kid play more, get her more into your programs so she wants to take more classes, which makes me give you more of my money. Think about it.
An East Coast family living deep in the Southwest.